THE LABEL DEBUTED THEIR WINTER COLLECTION AT A "SALON" INSPIRED EVENT, ALSO ATTENDED BY EDUN'S TWO FAMOUS FOUNDERS, SUPERSTAR BONO AND HIS WIFE ALI HEWSON.

[BONO, MUSICIAN/ACTIVIST]: "I'M AN ACTIVIST, I WORK ON AFRICAN ISSUES." [BONO]: "I DO THE POLITICS AND THE PHILOSOPHY, BUT THEY, THEY LEADÑEDUN LEADS ON THE AESTHETIC. I'M THE BACK STORY." [ALI HEWSON, FOUNDER, EDUN]: "EDUN REALLY GREW OUT OF BONO'S WORK IN AFRICA. EVERYTIME WE WENT DOWN THERE, PEOPLE WERE TALKING ABOUT WANTING MORE AND MORE TRADE AND UM, HE WAS WORKING FROM A MACRO POINT OF VIEW AND POLICY AND POLITICS. AND WE THOUGHT ABOUT TRYING TO DO SOMETHING FROM A MICRO POINT OF VIEW. SEEING HOW, HOW THEY DID TRADE, HOW IT WORKS, SO THAT WAS REALLY WE TALKED ABOUT THE CLOTHING INDUSTRY, A LOT OF EMPLOYMENT SEEMED TO MAKE SENSE." [BONO]: "WE'RE LOOKING FOR REAL WORLD INTERVENTIONS INTO THE PROBLEMS, THE LACK OF EQUALITY ON THE AFRICAN CONTINENT. I MEAN THE WAY WE DEAL WITH THE AFRICAN CONTINENT. IT'S NOT IN AN EQUAL FASHION. THEY'RE NOT ALLOWED TO SELL THEIR GOODS TO US, BUT WE FLOOD THEIR MARKETS."

[BONO]: "BUT YET WHEN YOU SEE EDUN CLOTHES, AND PEOPLE WEARING THEMÑSOME VERY COOL PEOPLE WEARING THEMÑSTYLISH PEOPLE, IT, IT MAKES IT REAL, UM, THE CONCEPT THAT YOU CAN MAKE CLOTHES IN AFRICA, THEY CAN BE BEAUTIFUL." [ROGAN GREGORY]: "THIS SEASON, THE THEMES WERE ARMOR AND ALCHEMY. [ROGAN GREGORY]: "ALI, ACTUALLY WHEN WERE TALKING THIS MORNING ACTUALLY SAID SOMETHING REALLY POETIC ABOUT, ABOUT ARMOR AND TRANSPARENCY. [ALI HEWSON]: "FROM THE ARMOR END OF IT, THE BEST ARMOR THAT YOU CAN HAVE IS TO BE TRANSPARENT AND THAT'S WHAT WE'RE TRYING TO BE. IN EDUN IS TRANSPARENT, SO PEOPLE KNOW WHERE WE'RE COMING FROM, WE'RE NOT JUST TRYING TO PUT A GOOD STORY BEHIND THE CLOTHES, WE'RE TRYING TO MAKE THE STORYÑTHE CLOTHES BEAUTIFUL, SO PEOPLE WANT TO BUY THEM."

[GREGORY]: "I WOULD LIKE TO CREATE A LINE OF CLOTHING THAT IS LEGITIMATE IN REGARDS TO DESIGN AND PRODUCE IT IN PLACES IN THE WORLD THAT NEED THE WORK BASICALLY. UM, THERE'S A, A AID VERSUS TRADE CONCEPT WHERE A LOT OFÑBILLIONS OF DOLLARS IN AID GO TO 3RD WORLD COUNTRIES THAT REQUIRE ITÑUM, IT SEEMS THAT IT MAKES MORE SENSE TO PROVIDE THEM WITH WORK. AND SUSTAINABLE TRADE. AND LABOR, THE PLACES WE MAKE THE CLOTHES NOW ARE AMAZING PARTNERS THAT WE HAVE. I THINK IT'S OUR GOAL TO TRY TO GET A LOT OF IT MADE IN AFRICA." [ALI HEWSON, FOUNDER]: "WE WANT IT TO GROW AS A BUSINESS MODEL. WE WANT YOU KNOW TO OFFER PEOPLE CHOICE, SO THEY DON'T HAVE TO WEAR A HAIR SHIRT IF THEY WANT TO DO THE RIGHT THING AND UM, YOU KNOW JUST TO HAVE OTHER PEOPLE FOLLOW US AND BE INSPIRED BY HOW WE DO BUSINESS, NOT JUST, HOW THE CLOTHES LOOK."